The ANU Research School of Management, College of Business and Economics, is organising their 2nd International Business Plan Competition in Semester 2 (July-November) of 2012.
7 SMEs (from any industry, regardless of size, with or without international experience) in the ACT are invited to participate in the competition as business clients. Each client will have 4-5 groups of students working as consultants and preparing a comprehensive market expansion plan. Students will research and analyse information on 4 or 5 new countries and propose the most attractive market for the company. They will then recommend a suitable market entry strategy, recommend a wide range of marketing mix elements (product, packaging, distribution, pricing, and advertising/tradeshows), and design a sales or tradeshow brochures for the client. At the end of the semester, each team will make a professional presentation to the client.
Benefits for clients include:
? Minimal time commitment and minimal contact with the students;
? Free market research information of new/potential markets. Clients will receive all reports and print materials developed by the students;
? Fresh and innovative ideas from final-year undergraduate and Master students;
? Access to a pool of potential interns and future employees; and
? Linkage with the ANU College of Business and Economics.
Requirements for potential clients:
? Sign an agreement to participate in the competition;
? Attend the informal networking evening with the students;
? Attend one Q&A session with the students;
? Attend the final student presentations;
? Attend the award reception for the top teams; and
? Clients are also encouraged to provide one to two internships to members of their winning teams and/or other suitable rewards.
Previous client testimonials
?I was pleased to be able to contribute my time to the programme. The quality of the work presented by the students was of a high standard, and their enthusiasm was inspiring to say the least?? (Mr Michael Glew, Owner of Best Exhaust)
?Collaborating with ANU on this project has been enlightening, exciting and highly rewarding. The students? unique perspective on our business has been invaluable and mutually beneficial? The competition provided the students with an opportunity to make real life solutions to real life challenges whilst presenting us with unique proposals, plans and concepts to assist decision making in key areas? (Mr Adam Castle, Event Coordinator and Manager of Kanga Cup)
?Involvement with the international business competition was very rewarding. The students did take the challenge seriously and the questions and discussions were unbiased without a preconceived approach.? (Mr Sudesh Mudaliar, Vice President of Asia Pacific of XP Solutions)
?Space Saver Rowing Systems was incredibly impressed with the opportunity to work with Dr Vinh Lu and students in his courses. It was an unbelievable chance to market test our product range in the Asian marketplace and receive feedback from the people not involved in the company in anyway. The students final presentations were of an excellent quality and enabled us to take the time to compare market expansion strategies which will be applied in the real world? just a great experience all round? (Mr Douglas Lumsden, Owner and Director of Space Saver Rowing Systems)
Contact information:
Dr Vinh Lu (Lecturer in International Business), (02) 6125 4905, or vinh.lu@anu.edu.au
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