INDIA: Kraft Foods launches Toblerone in India

By: Michelle Russell | 5 July 2012

US food giant Kraft Foods has launched chocolate brand Toblerone in India.

The launch follows recent speculation Kraft would introduce the product in India. Toblerone will be on sale in modern retail outlets in five pack sizes - 50g, 100g, 150g, 200g, and 400g.

Cadbury India, Kraft's local subsidiary, said it aims to position the brand as "one of the most premium gifting brands in the country" with the tagline 'Gift like no one else' .

"It is a landmark achievement for us as we add Toblerone to our chocolate portfolio," said Cadbury India?director for snacking and strategy?Chandramouli Venkatesan. "This launch is in line with our business objective of growing the premium gifting chocolate market and we are confident that Toblerone will significantly help us drive future growth."

Show the press release

Toblerone comes to India

A premium Swiss delight and world's leading chocolate brand in travel retail will now be widely available across the country

Mumbai, July 4, 2012: Cadbury India today announced the launch of Toblerone, the legendary triangular chocolate from Kraft Foods in India. Relished by consumers in over 122 countries, this delicious Swiss chocolate, infused with honey and almond nougat is being introduced in India in the classic ?Milk Chocolate' flavour. Given its premium quality and unique triangular shape, Toblerone makes for a perfect gift for any occasion.

Commenting on the launch, Chandramouli Venkatesan, Director - Snacking & Strategy, Cadbury India said, "It gives me immense pleasure to officially launch Toblerone in India. It is a landmark achievement for us as we add Toblerone to our chocolate portfolio. This launch is in line with our business objective of growing the premium gifting chocolate market and we are confident that Toblerone will significantly help us drive future growth."

Toblerone, a legendary Swiss Chocolate, is over a century-old and prides itself on being the only triangular chocolate in the world. It is manufactured only in one factory, Bern Brunnen in Switzerland and exported to counties all across the world. The most preferred premium gifting chocolate for globe-trotters, it is the No. 1 brand across duty free stores at airports across the world.

Cadbury India aspires to position this heritage brand as one of the most premium gifting brands in the country with ?Gift like no one else' as the brand theme.

"Toblerone is globally known for being unconventional. Our consumer research in India showed that Indians are increasingly looking for unique gifting options that can delight and touch the heart of the receiver. Being the pioneers of chocolate gifting in India, we believe that Toblerone with its unique shape, distinctive taste, Swiss heritage and premium quality is the perfect choice to make a mark in gifting," added Mr. Venkatesan.

Established in 1908, this iconic brand will now be available across India through modern retail outlets in 5 pack sizes - 50 gm for Rs 65, 100 gm for Rs 130, 150 gms tiny box for Rs. 375, 200 gm for Rs 250 and 400 gm for Rs 430.

ABOUT CADBURY INDIA
Cadbury India Ltd. is part of the Kraft Foods Group. Cadbury India operates in five categories - Chocolate confectionery, Beverages, Biscuits, Gum and Candy. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Halls, ?clairs, Tang and Oreo.

ABOUT KRAFT FOODS
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion.? Twelve of the company's iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident - generate revenue of more than $1 billion annually.? On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business.? The transaction is expected to be completed before the end of 2012.? A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.? Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

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Original source: Kraft Foods

Source: http://www.just-food.com/news/kraft-foods-launches-toblerone-in-india_id119688.aspx

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